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Hayley Somerville


FROM WHITE SPACE INNOVATION TO PRODUCTS ON THE SHELF

Combining 10 years of experience improving, creating, manufacturing, and launching consumer products for companies such as L'Oreal, Gerber Graduates, and GE with a Master's Degree in Products and Services Innovation from Carnegie Mellon's Integrated Innovation Institute, Hayley has the skills and experience to conceive of powerful new innovations and then see them through to reality.

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Hayley Somerville


FROM WHITE SPACE INNOVATION TO PRODUCTS ON THE SHELF

Combining 10 years of experience improving, creating, manufacturing, and launching consumer products for companies such as L'Oreal, Gerber Graduates, and GE with a Master's Degree in Products and Services Innovation from Carnegie Mellon's Integrated Innovation Institute, Hayley has the skills and experience to conceive of powerful new innovations and then see them through to reality.

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A decade of Industry Experience


A DECADE OF INDUSTRY EXPERIENCE

Creating beautiful, innovative, profitable new products on tight timelines and getting them on the shelf  

A decade of Industry Experience


A DECADE OF INDUSTRY EXPERIENCE

Creating beautiful, innovative, profitable new products on tight timelines and getting them on the shelf  

From Big names to Small Startups

Strategy-focused: managing from the big picture to lead teams in a fast-paced, ever changing product launch environment

Directing cross functional teams of people with competing goals; influencing and building consensus towards solutions that are best for company, partners, and customers

1000's of SKU's launched

An eye for great design & a passion for strategic innovation with a good story

P&L Ownership

Managing direct reports by integrating and leveraging the strengths and diversity of the team

Manufacturing and printing expertise

 
 
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User-Centered Innovation


THE VOICE OF THE USER

Creating products that meet true needs of consumers through Ethnographic User Research, Concept Ideation & Prototyping, and Iterative Design.

User-Centered Innovation


THE VOICE OF THE USER

Creating products that meet true needs of consumers through Ethnographic User Research, Concept Ideation & Prototyping, and Iterative Design.

Strategic Innovation

User Research with Design Thinking Methods

Reframing challenges, Bypassing resistance, Asking the right questions

Empathy for the user while keeping goals of the business in mind

Market trends, Sizing, Positioning, and Product pricing

Operations: Supply Chain, P&L, Budgets, KPI's

Masters Degree in Integrated Product Innovation from Carnegie Mellon

 

 

 

 

Resume

RELEVANT EXPERTISE & SKILLS

PRODUCT & SERVICES DESIGN
User Research Methods
Market & Stakeholder Analysis Prototype Modeling
User Experience Design

MANAGEMENT
Project Management
• Staff Development
Communcation with both Engineers and Creatives

OPERATIONS
• Contract and In-House Manufacturing
• Supply Chain Logistics
• Cost Analysis & Planning
• Plastic Molding Techniques
• Printing Techniques

COMPUTER & LANGUAGE
Adobe Photoshop
MS Excel & MS Project
Fusion 360 (CAD)
Arduino/Spark (Internet of Things)
Conversational and Written French

EDUCATION

CARNEGIE MELLON UNIVERSITY, 2015
MASTERS OF INTEGRATED INNOVATION of PRODUCTS and SERVICES

PENNSYLVANIA STATE UNIVERSITY, 2005
BS, CHEMICAL ENGINEERING; MINOR in BIOLOGY


DESIGN PROJECT EXPERIENCE

NUK & GERBER GRADUATES PARTNERSHIP
CREATED PATENT-PENDING INNOVATIVE NEW TODDLER FEEDING PRODUCT ADDRESSING UNMET NEEDS OF PARENTS. PRODUCT CONCEPT FAST-TRACKED FOR EARLY 2017 COMMERCIAL LAUNCH

BOEING GRANT RECIPIENT - CHILD CAR SAFETY DEVICE
PRODUCT CONCEPTION, research, & prototytpe for car seat accessory utilizing RFID & LE Bluetooth to help avoid “forgotten child syndrome” deaths.

WINNING TEAM - SERVICE DESIGN JAM PITTSBURGH (MAYA DESIGN)
Conceived-of and prototyped an interactive total user experience for visitors to Pittsburgh using tactile and digital elements.

‘SPEAK EASY’  STARTUP PROJECT MENTORED BY SAND HILL ANGELS
With Speech Recognition IP from Carnegie Mellon, used market and stakeholder analysis, value opportunity analysis, and user research to conceive of- and pitch a video-conferencing captioning and translation SAAS (software as a service) start- up to Sand Hill Angels. Recieved excellent reviews. 

 

PROFESSIONAL EXPERIENCE - L’OREAL GROUP: 2005 - 2014

SR. MANAGER, DEVELOPMENT, New York City (2/12-8/15)

• Led Development Team for Matrix, a $100MM salon brand, the largest in L’Oreal’s Professional Products Division.

• Directed cross-functional teams across 10+ departments (purchasing, manufacturing, creative, R&D, etc), while working concurrently with 40 outside suppliers to consistently manufacture innovative, high-quality products, on-time & on budget.

• Exceeded P&L goals with largest-ever relaunch of Biolage, achieving cost reduction of 18%, balancing cost of goods with potential market impact and product design vs production cost, being a strong partner to both brand and manufacturing.

• Designed & piloted supplier partnership project to improve communication, service, quality, cost, time-to-market.

MANAGER, DEVELOPMENT, New York City (2/09-2/12)

Managed new product launches for Redken, Matrix, and L’Oreal Professionnel covering all aspects of timing, cost, & quality.

Notable Launches: Redken Clean Brew, Heat Styling (incl. Duo-Shield dual tube), and Chromatics; Matrix Color Insider.

MANAGER, LAUNCH MANUFACTURING, Montreal Canada (10/07-9/09)

Responsible for coordinating new and updated product launches launch in a French-speaking manufacturing plant. Worked with marketing in NYC, the suppliers in multiple countries, the production floor, the quality team, and the market supply group to produce and deliver on time and on budget.

PRIOR EXPERIENCE [MAY 2002 - OCT 2007]

Plant Design Engineer L’Oreal USA (1/07-10/07); Chemical Engineering Process Expert L’Oreal USA (8/06-12/06); Associate Master Scheduler L’Oreal USA (7/05-7/06); Co-op III Quality Improvement J&L Steel (5/03 - 8/03); Co-ops I & II Project and Process Management GE Lighting (5/02-8/02) & (1/03-5/03)