http://www.hayleysomerville.com/portfolio daily 0.75 2022-04-08 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1425068549632-7RK5L22WMWZMORIJ7CQ8/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1425068620264-J3B5U250UT7CIB2H8TOZ/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423182062116-YKKG003EF9OKMH9QIEPQ/chefAid+Logo.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423182494115-BB9X162QHHIJPZ16MXK4/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1425068503741-25NAQCQPWXX01SYVWSYU/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1475266465745-0K3WGXPJCS30B2DH9CNV/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1475264304157-KYH9N0CUGT81OILL6NFE/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458949845393-TLYKZWODQGEDXCA2WMEZ/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502925671519-U789ZEMP04WTDS730M2S/image-asset.png PORTFOLIO - Late-stage user testing... meant putting our final form in the hands of our little users and their parents and watching them interact with our product. Final tweaks based on those interactions gave us a beautiful, functional, patented product that adds real value to our users and a new category for our company. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502924740800-FQHWZY2UPM4DICY1NYP3/image-asset.jpeg PORTFOLIO - Defining required design elements... We narrow down the opportunities for focus based on our understanding of the Social, Economic, and Technological factors driving the consumer and the market, and we begin focusing on individual functional elements we understand our consumer needs in our product. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502925581495-KY589MZL8BHG9CAAE5HE/image-asset.png PORTFOLIO - Solving for the final form and refining the prototype... involved multiple iterations of forms and functions, finding just the right materials and dimensions that perfectly fit the humans for whom we were designing. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502925297834-X6FUORDOOIP9HP5295P9/image-asset.jpeg PORTFOLIO - Prototype ideation and think-aloud testing... Design "must haves" in hand, we created 20 different prototypes which we handed over to target users to have them use them and speak aloud while doing so, explaining what they were thinking while using each prototype and what they did and didn't like. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452126451192-Z7J1YJ2I7YK5HCWXQCMJ/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502924665377-F9QJ199B21UC2QFS6ZJP/image-asset.jpeg PORTFOLIO - Learning the marketplace... Learning the marketplace means getting out into the field to understand our stakeholders - Here we talk to parents as they make toddler feeding device purchases to understand what drives their decision making and what they are looking for that they can't find on the market. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502903520966-CQTD8563CYBVC0XDQI83/NUK_image2_430x150.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1502924712421-ZBKXZMOLXF2YVR0HV8MB/Slide14.jpg PORTFOLIO - Identifying opportunity through User Research... After interviewing, surveying, and observing over 100 parents and caretakers (and feeding some toddlers ourselves) we uncovered an array of opportunities around toddler feeding where real value could be added to both the child and the caretaker. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458502689562-EP8NZHPX3T1V5D3YIZBE/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458507098429-A54PHPL0FCQZJ1O8J522/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458504297489-Y4BVIEVL0I9S7MJBQRQB/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458502612377-MK7XHXK3NBIFKOP0Z0RM/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458502725356-B4QNHY46LHGPNT8N8AF4/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452906084177-WTDVZAT8KP01PS05W987/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424824415154-0230TAVUMY88YDMFP9TO/IMG_9964.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1461295449852-TGW1TC6TQ6SO33G1BFVH/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452730195058-5IO2DF28UHYL46TAGB8X/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452210791401-5QH6MY7W67GNJG8FRS7C/cool+baby+survey+results PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424963875907-JMBFYEBEE3ZHHZ7CWW20/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1503092489923-6V4E14MJ9TVQKCPVBI53/Screen+Shot+2017-08-18+at+2.39.59+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1503092523145-T09I5380IP76YYMHDLU5/Screen+Shot+2017-08-18+at+2.40.57+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1461958696830-5QNMEA3GO0NBWX981MDY/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452304100275-892N80G9RO8KR5U5NS0T/IMG_4949.jpg PORTFOLIO - Initial Idea https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452303096044-EIEU5D1QH0QOZVZUUAK7/IMG_4950.JPG PORTFOLIO - Drawing inspiration from other sources https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452302867955-UR03BG2PPYXGPO14IKGJ/IMG_4951.jpg PORTFOLIO - Thumbnail sketches and quick idea iterations https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452303308388-7QDQGG5X17OFETZPOKY1/IMG_4952.jpg PORTFOLIO - The final shape https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452304876817-W5DKMTKNOYEE6R2PA8WY/IMG_4935.jpg PORTFOLIO - The shape takes shape https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452302464960-9BM4WNMAH0C70UYLD8CB/IMG_4932.jpg PORTFOLIO - A Hidden Drawer! https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452304775492-V57QK9GKBAFR09HR05CU/IMG_4938.JPG PORTFOLIO - The model chair - built at 1/6 human scale https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452304723817-NTHOU91QTZLWWSRXM6F7/IMG_4943.jpg PORTFOLIO - The final plans with the model - pulling out the drawer https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1461958604892-634PNUC3NJ4R53X3HN0I/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1461958661845-2PPOOPRG1N6QW064W5I9/image-asset.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423271399392-X7OM9EGWRKNZ56ZIM9VD/IMG_1920_2.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423268935911-YU89NJHBF1PWRR2JEHI2/IMG_2042.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423271486988-0KN2PM4N97IW2XWYM0MW/Shipping+container+4+singles+-+closeup.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424822874632-VEMKS913N3PL215CK35J/IMG_9110.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424963707889-LCJYQR3FWAEOTJC1D0PR/Screen+Shot+2015-02-26+at+10.14.33+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452300077578-BK1IEUP4GQ7FR544HLVI/IMG_4941.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458601100295-BPCY0OLQX42OHOE6A2R9/Snacker-4.JPG PORTFOLIO http://www.hayleysomerville.com/first daily 1.0 2024-06-13 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1579726876785-2NRK26HOM0LB6D53JV42/IBM+Watson.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760212017-B9Z0OLCOS3DNIJKV76AL/8398c7_32ff29aeb441415aba37714930eec017.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760212692-8O91WCW2C54X9I5EPBVJ/f6c6d2_8199dee6eb2b4c59babbe85b33a0d678.jpg_srz_2707_1800_85_22_0.50_1.20_0.00_jpg_srz.jpeg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760212990-4BJDYBBMS5RYMOEL90HM/General_Electric_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760741592-OIPHI6SGQ9U7B0IA3KM5/159502-b3e0b856d1eba4113ea46c477961bbcf-medium_jpg.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760213482-AMJ6SRVCMHAF7WOS98V2/JL_Steel_Distressed_License_Plate_1024x1024.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760213841-41MYCWRUGNGDCB4A0JK3/kerastase-logo-bluedome.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760215909-QQI3U3PYKVDO73OV6JDH/nuk_logo.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760214851-VWL46MCH1YXKECFVU9TQ/picture_photo_7b4b71.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760215965-DC8GHQXHU64IJNUB09ZO/picture_photo_ad2e00.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760216572-LLA9PERI5BGZS4O9YJ06/redken-logo-1D3F575A0A-seeklogo.com.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1498760573730-UQAIWO4EQPPWVRY8JSPR/9_logo.jpg Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458779733007-08IQ6GD2K8YZ5HVA98VS/image-asset.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458781020948-DMR8T3ADHQTJ1A3O1ER8/image-asset.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458780389277-PCA0U77E06TTDT7NUWV2/image-asset.png Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452557663363-1Q8AC3PO57Y6M544MYHH/IMG_3831.JPG Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458773584708-20VF47RUSR6NAT8LD80Z/IMG_5473.JPG Home https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458772433026-TBL42P5XZEXOK0ZJ3A5G/Hayley+Explaining.jpg Home http://www.hayleysomerville.com/adventure-1 daily 0.75 2016-04-29 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1460069527652-PEV20NUBIXESL139IW2H/Patricia.jpg Adventure This is Patricia, whom I met while visiting the slums of Cape Town. At first she had no interest in talking to us, but after I saw she was not happy with our guide, I teased out why it was she was mad at him and took her side in the argument (quite rightly). She loved it! Patricia ended up spending about 45 minutes talking with us, telling us about her life - her joys, her fears, her day-to-day life and her wishes for her children. Meeting this amazing woman and our conversations with her and our guide Thando was one of the absolute highlights of my trip. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1460061751846-8KGO34ZHQ0HMBQFZSBR0/22511164950_6649097cb0_o.jpg Adventure http://www.hayleysomerville.com/contact-me daily 0.75 2016-04-13 http://www.hayleysomerville.com/loreal-2 daily 0.75 2016-01-07 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424819714656-HMCJPS024PK8PFK13S88/IMG_5473.JPG L'Oreal In-Depth Color-matching caps and bottles for the full range of shampoos and conditioners https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424825105809-PN7AKHN8ULPYT3VS86V6/IMG_2246.JPG L'Oreal In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424825131341-7H0X954FNWPEQEKMSMFT/IMG_1183.JPG L'Oreal In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424825232434-950XNT6OQ17T1YHSY55Q/IMG_0355.jpg L'Oreal In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424825555054-FT3T3GMVUAFP5SRHZQVB/Cleanbrew.png L'Oreal In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424821519520-PERL1P8JMU2755YCEBA1/IMG_9388.jpg L'Oreal In-Depth - Biolage prototype 3D prototype for marketing approval https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424821822875-1DGF1ETP5V3O6XQC70B4/IMG_9389.jpg L'Oreal In-Depth - Biolage Test Mold Used for usage testing, marketing approval on comfort and squeezability, as well as cap fit. https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424822089612-YLQ33KIJ9FNTBXAFE9WO/IMG_5184.JPG L'Oreal In-Depth - Biolage Production Mold Silver Colormatching between US and European molds (different vendors) https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424824415154-0230TAVUMY88YDMFP9TO/IMG_9964.JPG L'Oreal In-Depth The view from my desk at L'Oreal HQ: A display of all of the different packaging formats I managed for the Biologe Reinvention as well as others my team launched around the same time (including Matrix Oil Wonders on the right) https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424822874632-VEMKS913N3PL215CK35J/IMG_9110.JPG L'Oreal In-Depth http://www.hayleysomerville.com/nuk-toddler-feeding-2 daily 0.75 2016-09-30 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1425058299046-1GT0M4GFB9KVYOTDMG31/image-asset.png NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458509997481-UC9C1F0XQFM1AR9AF92Y/image-asset.jpeg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458511072196-2Y92NOK2ZEG6NWDJBXVZ/image-asset.jpeg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423239513812-1KBKM0KUTHEKQ2ZTZXHE/Slide14.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458510929606-FD0S5KZCYSPLOZP5DXM2/image-asset.jpeg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1458510965786-VPN5QL23N6UKLCIQ4WEF/image-asset.jpeg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452126451192-Z7J1YJ2I7YK5HCWXQCMJ/image-asset.png NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423239868212-5XGHF2J5UF1LRSFR8MCO/Slide09.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423239644245-UQ0MUJVZOU7UY8TCGDYU/Slide06.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423239660678-VWB7YFP2C7IUER2J9VJK/Slide07.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1423239678910-5SY5FXMHY8KF9YIEI36S/Slide08.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424827418922-83JRUUB4T1M1MEJEI03L/kids-persona.jpg NUK Toddler Feeding In-Depth https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1425059358636-U6JR4BJAW3Y5Q68BGZA7/messy-baby-eating-in-high-chair250aaol-lifestyle-uk111010-thumb-250x300-392646.jpg NUK Toddler Feeding In-Depth http://www.hayleysomerville.com/cool-baby-2 daily 0.75 2016-01-08 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1452210791401-5QH6MY7W67GNJG8FRS7C/cool+baby+survey+results Cool Baby 2 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424963875907-JMBFYEBEE3ZHHZ7CWW20/image-asset.png Cool Baby 2 https://images.squarespace-cdn.com/content/v1/54b966d8e4b096702d3c90ad/1424963707889-LCJYQR3FWAEOTJC1D0PR/Screen+Shot+2015-02-26+at+10.14.33+AM.png Cool Baby 2 http://www.hayleysomerville.com/bio daily 0.75 2017-08-14 http://www.hayleysomerville.com/landing-bedford daily 0.75 2024-03-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home - About Find out about our organization, mission, our methods, and the results of our decades of advocacy. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home - Take Action Ready to take the next step? You can become a contributor to our cause, or participate yourself. https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg Home - Transient http://www.hayleysomerville.com/what-i-do-hayley daily 0.75 2024-03-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Product Management and Strategy http://www.hayleysomerville.com/projects-bedford daily 0.75 2024-03-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513827835-7X0ZFXSD0X2H8JVTM0G7/tumblr_mqvsd7ij1c1rkz363o1_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513762052-20QA8XOF4PAJV9MQ8VIT/tumblr_mlsetsKySj1rkz363o4_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513704892-X6RLQ8I6CZ7RH14SLT95/tumblr_mjco89cUVY1rkz363o1_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390597386640-3KVLE657DTIG7GJ4AQE2/tumblr_mjdttrQLOJ1rkz363o7_1280.jpg Projects