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Partnership with Nuk's Gerber Graduates Brand




Partnership with Nuk's Gerber Graduates Brand




This may be the best snacker yet!
Fruit on the go was always an issue for my children but they love it so much!
Highly recommended.
— Customer online review

Nuk came to us looking for innovation in the toddler feeding space.

"Focus on toddler feeding via physical products by understanding and addressing mother and toddler needs, desires, and complex interactions"


My role:

  • Overall Product Manager, as well as part of core group of 3 designers leading the work.
  • Market and Stakeholder Analysis
  • User Research planning and execution, including surveys, interviews, contextual analysis, usability testing, focus groups
  • Championing project Pivot based on research learnings
  • Prototype Ideation and Iterations
  • Positioning Map & Design Criteria
  • Product Costing and Pricing
  • Corporate Presentations

Through market research, stakeholder analysis, intensive user research, ideation, prototyping, and building a business strategy, we found an unmet need in the marketplace and invented a brand new product to add value to our customers.

We created a healthy snacking category for Nuk's Gerber Graduates brand and patented our first offering: the 2-in-1 Healthy Snacker* - now commercially available on the market.

*Previously described as the "Rinse-n-Ready Fresh Fruit Snacker"


Learning the marketplace...

means getting out into the field to understand our stakeholders - Here we talk to parents as they make toddler feeding device purchases to understand what drives their decision making and what they are looking for that they can't find on the market.


Identifying opportunity through User Research...

After interviewing, surveying, and observing over 100 parents and caretakers (and feeding some toddlers ourselves) we uncovered an array of opportunities around toddler feeding where real value could be added to both the child and the caretaker.

Defining required design elements...

We narrow down the opportunities for focus based on our understanding of the Social, Economic, and Technological factors driving the consumer and the market, and we begin focusing on individual functional elements we understand our consumer needs in our product.

Prototype ideation and think-aloud testing...

Design "must haves" in hand, we created 20 different prototypes which we handed over to target users to have them use them and speak aloud while doing so, explaining what they were thinking while using each prototype and what they did and didn't like.  

Solving for the final form and refining the prototype...

involved multiple iterations of forms and functions, finding just the right materials and dimensions that perfectly fit the humans for whom we were designing. 

Late-stage user testing...

meant putting our final form in the hands of our little users and their parents and watching them interact with our product.  Final tweaks based on those interactions gave us a beautiful, functional, patented product that adds real value to our users and a new category for our company.

Challenges & Opportunities

  • Parents often feed their children snacks while driving or while pushing stroller
  • Parental guilt of choosing convenient over healthy
  • Current 'snackers' have uncomfortable access flaps
  • Designing for small hands with little dexterity
  • "Healthy = messy"
  • 4-month project timeframe
  • Creating a product at a low cost for a mass-market retailer
  • Increasing number of 2-parent working households => busy, time-constrained parents

Final Form


Product Development and Manufacturing Expertise

Matrix Biolage Reinvention 2014

Product Development and Manufacturing Expertise

Matrix Biolage Reinvention 2014


A customer favorite gets re-imagined.  User Research allows us to understand how our customers are using our products

A new, patented bottle design gives us exciting new technical production challenges while using state-of-the art anti-diversion techniques

An impressive launch of 118 new and restaged SKU's executed in under 12 months from start of concept to availability in stores.

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The Boeing Innovation in Action Grant

"Forgotten Baby Syndrome"

The Boeing Innovation in Action Grant

"Forgotten Baby Syndrome"


 ...It's a real phenomenon that has yet to be solved effectively.

The brains of tired parents switch to auto-pilot on their way to work.  They forget to make the turn to daycare. 

Backseat, rear-facing carseat recommendations have reduced airbag deaths in chlidren but have led to an all-new concern for busy parents, as they cannot see or hear a sleeping child in their car.  




our job:

I had an idea for a product I believed could help parents and children eliminate this issue. I assembled a design team and wrote an application outlining the problem, the market, the competition, and my idea.  Our team, "Cool Baby" was awarded the Boeing "Innovation in Action" Grant through Carnegie Mellon University to further research and prototype a solution.




A questionnaire on routine, car safety, pain points, and parental concerns  was sent out to friends, family, and daycare participants and we had over 100 responses from moms and dads to understand their routines and concerns around child safety in the car.  This research led us to some unexpected findings which will actually lead to addition of features in the product.  

cool baby survey results


How to Design a First Aid Kit for a High-End Commercial Kitchen


How to Design a First Aid Kit for a High-End Commercial Kitchen

why design a special First Aid kit?

Chefs have very different needs than the general public when it comes to safety and first aid.   While OSHA requires certain elements in all first aid kits in the workplace, a chef's injuries demand more specificity.

We set out to design a better First Aid Kit for chefs, specifically in higher-end establishments where kitchens may be open to the diners and thus require an additional attention to aesthetics.

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Before heading out to interview some chefs, we first imagined what it was like to be in a kitchen - fast-paced, not enough room, cutting yourself, wanting a quick bandaid, and we sketched a number of ideas we thought could be great for small spaces and bandaging on-the-go.  

Interviewing chefs and their employees allowed us to understand not only the particular safety issues they face day-to-day, but to discuss the health department regulations and how that affects their "injury journey."

Our initial ideas never saw the light of day, but they were a great place to start - a talking point for the chefs we met - something for them to tell us all the reasons why those ideas wouldn't work, and then to tell us what would work.

After visiting some kitchens and interviewing many chefs in the mid-to-high end restaurant range, we had a grasp of their issues.



"Chefs don’t usually deal with their burns, they want to make themselves numb from burning in order to keep working"

"Kitchen space is so precious, we use every inch for storage on the walls and underneath the countertop"

"If anything is not bolted to the wall, it ends up in some chef’s house"

"High-end establishments have open kitchens; we NEED some good looking stuff"


ChefAID is quick access, single serve-focused first aid kit, designed to give you what you need, when you need it, without everything else getting in the way.


  • Beautiful, simple form factor with mirrored, push-to-open doors allow you to store it directly over the hand-washing sink: out of the way AND accessible.
  • Fast, single-serve, one-handed access to the items chefs need most.
  • Easy-to read first aid instructions for more serious injuries.
  • Theft-discouraging design features: users only take what they need, when they need it.
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Container Cabin

Housing the Homeless in Severe Weather Conditions

Container Cabin

Housing the Homeless in Severe Weather Conditions


The Challenge:  In 4 days research, design, prototype, and present a solution to the emergency shelter needs for the homeless.  The solution needed to be affordable, livable, and impermanent.

The Process: Interview Pittsburgh and San Francisco officials who help the homeless and manage the shelter system to understand the needs of the government, the shelters, the homeless, and the community.

The Solution: A three-part solution was one-part Physical, one part System, one part Neighborhood.  

The Physical solution involved use of used shipping containers to create individual cabins for those who were unable to participate in emergency shelter offered by the local shelters and churches, whether it be because of psychological issues, drug/alcohol usage, pets, personal belongings, etc. These container cabins would be trucked in when needed and could be put down in parking lots or street-side.

The System solution involved utilizing the existing parking kiosk infrastructure to tap into the not-yet-released HIMS (Homeless Information Management System) to allow people to reserve their shelter from a parking kiosk, rather than the current solution of the person having to call each shelter individually (if they had a phone), and/or going to each shelter individually looking for an available spot. 

Finally, the Neighborhood component addressed the fact that not all homeless are technologically savvy and may not feel comfortable using a kiosk.  For these people, and for areas that don't have kiosks, libraries and police stations would be trained in the use of HMIS and be able to help the homeless make reservations.


Internet of things

Conceiving New Products in the Internet of Things (IoT)

Internet of things

Conceiving New Products in the Internet of Things (IoT)

"Glance" : An AMBIENT AWARENESS Device allowing the user to keep up to date on what's important while staying off of their phones and email.

Need an email break but also want an immediate indicator if your boss has e-mailed you?  Want to get that suddenly cheap flight while it's available or know when Nordstrom's is offering a 1-hr flash sale? How about if an item you posted on Poshmark or Ebay is sold and needs to be mailed, or when your grocery store has your favorite foods on special?

No need to log into your e-mail multiple times an hour or wade through all of the offers you've received when you can know the important information at just a GLANCE.

GLANCE is an ambient device that acts as both a desk light as well as a glance-able notification device. Based on your needs, you can tell your GLANCE to notify you on a multitude of different price changes:

  • Amazon WishList Price Drops
  • Flight Tracker Price Changes *Price Drops at Best Buy
  • Ebay max price hit or winning bid notifications
  • And more!... 


Recipes created on IFTTT send information between applications and Gmail and Spark (an IOT prototyping computer).

Spark code writes a function to the cloud.

When Spark sees an unread email, it flashes the appropriate light, then stays on .

A second Spark function turns the lights off if the email is no longer marked "unread."

CLICK HERE for a full project description

IOT Home "Many-to-Many" NETWORK :
A Mood-sensitive home

For the Internet of Things to fully encompass our lives, these things must not all rely on central 'hubs' to tell them what to do but must become more autonomous and work in tandem with each other.  This works when they can hand-off information to each other and make decisions based on their own programming and learning.

This research project, created with the idea of a de-centralized smart lighting system with no central hub, relies on proximity of the user to each unit and then a master/slave programming relationship to allow a "hand-off" of control.

The idea is to create a home lighting system that reacts to the mood of the user.  'Mood' is a very difficult state to measure and quantify, and so for the simplification of our project, we began with heartbeat.  Mood could eventually be measured in the future by a wearable that can sense not only heartbeat and activity level, but sweat levels, stress hormone levels, activity level, even brain waves.  

A user's wearable (in our case, a Polar Heartbeat Monitor) broadcasts their heartbeat (and/or other mood measuring elements) to all smart lights in a room.  The light with the closest proximity becomes the "master;" it sets the rule for all other lights or other smart objects who them become the "slaves." 


Personal Projects

Personal Projects

Personal Projects

Personal Projects

ETSY STORE: Laser-cut Designs

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Furniture Design: Hidden Storage Chair for small Apartments




Child's Clock Design